Lynn Richards

Co-opted Member

lynnLynn is a senior marketing professional with proven ability in revenue generating roles encompassing customer acquisition, retention, insight and customer communications. She has over 25+ years marketing experience working for several blue chip companies across Financial Services, Data Bureaus and Telecoms.

For the last 10 years Lynn’s focus has been in Customer Insights and with her vast experience of working with many types of data she has lead the delivery of insights that have directly influenced company strategy , marketing plans and product development.

Lynn has solid financial and business acumen with the ability to influence at board level and drive forward stakeholder management Many of Lynn’s roles have been to either set up new teams or deliver stability and transformation at a time of change. She has successfully transformed dysfunctional team into ‘Centres of Excellence’ which has led to efficiencies and productivity improvements along with client satisfaction.

Lynn joined engage in their future in 2008 as CEO to use her knowledge and skills to develop and drive forward the foundation plans for the future of the Association. Lynn returned in early 2013 as a Co-opted member to support the committee in continuing this development.